Logo Design for Nailz

Nailz is a New Zealand nail salon business. I was commissioned to design a logo for the business that would also go on the staff’s clothing. The owner/client has tattoos but upon the request of her mother has never tattooed her hands. This was her rebellious loophole: having tattoos on the hands featuring in the logo. This made for quite a personal design.

Initial Sketches

The client had requested skull and floral imagery, as well as incorporating the various nail types. I tried out a variety of hand positions and tattoo variations.

Refinements

Final Result

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